Market Opportunity: MyPillsOnTime

Compliance, or the willingness and ability for a patient to take medications as prescribed by their doctor, is a critical issue.

Without proper and timely ingestion of medications, treatment and a patient’s health can be a severe risk. In fact, a 2003 World Health Organization (WHO) report entitled Adherence to Long-Term Therapies estimates that nearly 50% of medicines prescribed for long-term illness are not taken as directed in developed countries. Furthermore, the first year discontinuation rates for long term therapies approach 24% for some conditions.

As indicated in the chart below, the addressable market for processes, devices, and procedures to improve compliance for ongoing afflictions are into the tens of millions.

Condition	U.S. Prevalence	U.S. People
Asthma	6.4%	19.4 million
Cancer	0.46%	1.4 million
Depression	5.3%*	16.1 million
Diabetes (diagnosed)	5.9%	17.9 million
Epilepsy	0.85%	2.6 million
HIV/AIDS	0.33%	1.0 million
Hypertension	22.6%*	49.9 million

* Adults 18+

Importantly, proper and timely medications:

Improve patent health
Reduce overall costs to the patient and healthcare system
Enable patients to lead happier and healthier lifestyles