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Market Opportunity: MyHealthTrends for Smoking Cessation

According to the American Lung Association, 47.5 million Americans (15.6%) are currently smokers. And while the annual prevalence of smoking decreased from 26.0% between 1965 and 1990, it has remained virtually unchanged since 1990.

Cigarette smoking has been identified as the most important source of preventable morbidity (disease and illness) and premature death worldwide. Smoking-related diseases claim an estimated 443,000 American lives each year -- including 50,000 dying from secondhand smoke exposure.

Smoking cost the United States over $193 billion in 2004, including $97 billion in lost productivity and $96 billion in direct healthcare expenditures.

Currently, 45.2% of all smokers are trying to quit -- providing an addressable market of 21.5 million Americans for MyHealthTrends for Smoking Cessation

Given smoking cessation often requires multiple attempts, the use of counseling, medication, or smoking cessation devices (such as MyHealthTrends for Smoking Cessations) increases the chance of success -- with the greatest success involving the use of multiple methods.

Consumer Market

MyHealthTrends for Smoking Cessation will be sold directly to consumers to help them understand and alter their behaviors -- empowering them to "kick the smoking habit."

Healthcare Professional Market

MyHealthTrends for Smoking Cessation will be sold to Physicians, Respiratory Therapists, other organizations focused upon lung function and smoking cessation. These professionals identify candidate patients, oversee usage, and interpret the captured data to directly help patients alter their smoking behaviors.