•  
• COMPANY
  • Mission
  • Management
  • Scientific Advisory Board
  • Investors
• SOLUTIONS
• MARKET NEED
  • Weight Control
  • Pain Management
  • Smoking Cessation
  • Pill Compliance
• PRODUCTS
  • MyHealthTrends
  • ... for Weight Control
  • ... for Pain
  • ... for Smoking Cessation
  • Product Pipeline
  • ... MyPillsOnTime
  • ... MyHealthID
• NEWS
  • News Summary
  • Newsletter
  • PAINWeek 2009
• CONTACT
• ACCOUNT
  • Account Home
  • View Cart
  • Retrieve Password
  • Change Password
  • Create Account
  • Log Out
  • Purchase

Market Opportunity: MyHealthTrends for Weight Control

The National Institute of Health (NIH) currently reports that more than 144 million Americans are overweight or obese.

Regrettably, the prevalence has steadily increased over time among both genders, all ages, all racial and ethnic groups, and all educational levels. From 1960 to 2004, the prevalence of being overweight increased from 44.8% to 66.0% in U.S. adults age 20 to 74. The prevalence of obesity during this same time period more than doubled among adults age 20 to 74 from 13.3% to 32.1%, with most of this rise occurring since 1980.

Today, 40% of all adult females and 25% of all adult males are currently trying to lose weight.

These facts produce an addressable market of 46.5 million individuals for MyHealthTrends for Weight Control within the United States alone.

As reported by the NIH, action must be taken given the direct and indirect costs of being overweight or obese exceed $117 billion, annually.

Healthcare Professional Market

MyHealthTrends for Weight Control will be sold directly to Physicians, Registered Dietitians, Nutritionists, and other organizations focused upon weight control. These professionals identify candidate patients, oversee usage, and interpret the captured data to directly help patients alter behaviors leading to weight loss and healthier lives.

Consumer Market

Ultimately MyHealthTrends for Weight Control will be sold directly to consumers. This market may require additional time and education investments -- demonstrating how the captured data can be used to alter eating behaviors and meet weight loss objectives.